Nayeon Hong joins MIT after five years of experience in real estate development, ranging from single assets to mixed-use projects. She has a Bachelor of Architecture from Hongik University.
Prior to joining MIT, Nayeon worked at Shinsegae Property, a real estate investment and development arm of the conglomerate Shinsegae Group, where she acquired practical experience in commercial development and asset management. She participated in the development planning, design, and construction management of over 6.4 million square feet of commercial properties, introducing the largest shopping mall in South Korea. She is passionate about design, art, technology, and other forms of cultural creation, and hopes to showcase the value of real estate which consists of uniting all these areas.
Nayeon also gained multi-disciplinary experience from several real estate transactions, including market research, pro-forma building, legal contracts, and negotiations. Most recently, she has managed the acquisition of mixed-use properties, 2.6 million square feet of prime office towers located in Seoul. Through this project, she developed her interest in how to develop new properties staying in sync with the urban contexts and local communities.
At MIT, Nayeon is excited to sharpen her knowledge and skills on the financial sides of the real estate industry. She aspires to learn more about feasible financial strategies to promote both public and private development, aside from the architectural approaches she has acquired so far. Nayeon aims to become a promising real estate investor as well as a developer.
Apart from work, she enjoys photography, capturing cityscapes with her Leica in her own unique way.