Climate and Real Estate Initiative

Behavioral Tools to Increase Green-Building Adoption

Principal Investigators: Juan Palacios (lead)
Researchers: Sarah Jeong, Erez Yoeli
Year: 2022
Topics: Climate and Sustainable Real Estate
  • This project identifies opportunities for increasing uptake of energy-efficient retrofits in residential buildings using tools from behavioral science. It discusses common, critical behavioral barriers to uptake and proposes possible interventions.
  • These tools can be used by real estate owners and policymakers to encourage sustainable building practices.
  • The project contributes to the mission of the MIT Center for Real Estate to accelerate the adoption of sustainable practices in the built environment by bringing psychology-informed research to accompany market and regulatory tools for sustainable building.

Behavioral Tools to Increase Green-Building Adoption